OUR STORY

 

 

Aim for the moon, even if you fall short of it. You may land among the stars, and there is never any loss in dreaming big.

Our story begins in the 1950s, when a perfumer from Najd crafted a remarkable fragrance. He blended the desert with the winter sky and drew on the earth itself to create a scent that carried the history of an ancient land.

As the years passed, the fragrance became his constant companion, worn every day and in every place he traveled.

In the 1990s, the perfumer was blessed with five children, and his remarkable fragrance became, in a sense, their sixth sibling.

The children inherited his love of perfumery and his passion for it, a passion that would one day grow into a force to promote a modern fragrance culture while honoring a deeply rooted one.

And how could it be otherwise? From a young age, they vied over this rare scent, the jewel and soul of their home. They sometimes quarreled over it and sometimes raced each other to it, always afraid that one of them would use the very last drops.

The five grew up like clouds, waiting for the right moment in history to rain unforgettable fragrances upon the world.

Eventually the last spray was used, yet the essence still lingered in the bottle, which they kept the way kings guard their crowns.

The new millennium arrived carrying the full promise of dreams and pushed the five perfumers toward a hard-won glory and a distant goal. Will the dream come true? Let the story tell you.

The siblings believed that perfumes are more than scents that drift and linger in the air. They are spirits that settle into every corner of a place. They also knew that, like any journey of a thousand miles, theirs had to begin with a single step. That step was the founding of (Laverne), the first stride toward their thousand miles.

They entered a world that was familiar to them, carrying the vision of their ancestral artist and the aromatic legacy in their blood.

The five siblings gave up present comforts for the sake of future glory. Some gave up their peace of mind, some their careers, some the pleasures of friendship and social gatherings, some their physical comfort, and some their possessions. It was a fight against failure, guided by the motto: To be or not to be. Their passion had to endure, their dreams had to come true, and failure was not an option.

They divided the responsibilities among themselves, each excelling in a particular area. Some mastered perfume design and still pursue olfactory perfection today. Others excelled in organizational management, drawing on their earlier experience in the business world. Others built professional relationships with exceptional social skill, and others mastered marketing, with all its quirks and secrets.

The five siblings kept pursuing their dream, never resting until they had accomplished what seemed impossible.

The struggle grew harder, and despair often loomed, hinting at failure. Things did not go as planned. Marketing a perfume to a customer who could not smell it was a daunting challenge, almost impossible, since fragrance is a personal matter here and people need to experience a scent before buying it.

Then the COVID-19 pandemic arrived, bringing hardship to the whole world. It ended the way of life we knew and ushered in a new era in which technology played the most vital and influential role.

But circumstances like these bring out genius. The siblings devised a new approach that let people experience their fragrances before purchase, without being physically present. The whole process happened remotely and started a revolution in the world of perfume. Throughout, they designed scents with passion, professionalism, and a great capacity to innovate and renew, while staying true to their authenticity and identity.

And so failure faded away along with its discouraging signs, and glory was born to carry on an endless journey. The failed attempts to catch the moon helped them reach something greater than the moon itself. The five siblings had captured a radiant, fragrant star that would fill the world of perfume with fresh passion and an authentic culture.

A radiant star named “Laverne,” with a mission to “be different.”